AIA Live Better Study

The State of Wellness in Singapore

Are Singapore Consumers Thriving—or Just Surviving?

The latest wave of the AIA Live Better Study reveals a nation that is increasingly aware of what it means to achieve wellness but still working to close the gap between intention and sustained action.

With a Holistic Wellness Index score of 60.3, Singapore consumers remain in the "Striving For" zone - committed to improvement, but not yet achieving optimal holistic wellness.  

7 in 10 report a balanced lifestyle, yet physical fitness remains the lowest rated aspect. 1 in 2 set mental wellness goals, but few take further steps to improve their mental well-being. Similarly, while 7 in 10 set financial goals, financial stability is at its lowest - highlighting a gap between knowledge and behaviour.

The journey to holistic wellness requires consistent action, accessible support, and personalized guidance. At AIA, we're committed to helping our customers close the gap between intention and impact—empowering them to live Healthier, Longer, Better Lives.

Physical, Mental, and Financial Wellness continue to emerge as the top priorities for most. 

Key holistic wellness drivers

    Mental wellness

    Physical wellness

    Financial wellness

    Social wellness

Mental wellness

Mental wellness remains a struggle - 1 in 2 find it hard to achieve overall mental well-being. 
 
Depression and anxiety are the most commonly cited concerns and 3 in 5 Singapore consumers report that they need—or may need—support. 
 
Beyond cost, concerns around privacy, confidentiality and mental health stigma continue to be key barriers to seeking help. 
 
Getting support shouldn't feel out of reach. Breaking the stigma and making help more accessible are key to building mental wellness. 

Physical wellness

Steps towards better health – 3 in 5 have set physical wellness goals. 
 
Singapore consumers are embracing outdoor activities like running and hiking. 
 
However, only 1 in 2 are actively making time for regular health check-up — a key part to achieving physical wellness in the long run. 
 
Feeling fit is a great start, but preventive care matters too. With the right support and reminders, it's easier to stay on track and make wellness a lasting habit.  

Financial wellness

Planning ahead is a priority – 7 in 10 have set financial goals for the next 5 to 10 years.
 
Early retirement is a key aspiration, with age 62 seen as the ideal age to step back. 
 
Singapore consumers however worry about rising living costs, healthcare expenses, and not having enough savings to sustain their desired lifestyle. 
 
Planning early is smart—but turning goals into reality takes the right tools, advice and support 

Social wellness

Social connections are strengthening – 3 in 5 feel socially well-positioned in 2025. 
 
Singapore consumers are nurturing relationships built on trust, respect and meaningful conversation. 
 
Investing in relationships is essential to overall wellbeing — and it starts with small, intentional moments shared with family, friends and the community. 

About AIA Live Better Study

AIA Live Better study is a continuous research study to understand consumers' evolving health and financial needs. One of its key focus is to investigate wellness journey of consumers in Singapore across 5 wellness pillars – physical, mental/emotional, financial, social and spiritual wellness.  

The results were then used to derive the Holistic Wellness Index Score, which ranges from 1 to 100. This index aims to better support consumers' Healthier, Longer, Better Lives journey by understanding their current state of wellness and drivers to achieving wellness.

Singapore Consumers' holistic wellness score

60
.3
2025
61
.5
2024
61
.7
2023
 
Notes:
 
AIA Live Better Study was independently conducted by research company NielsenIQ (NIQ) with 1,000 Singapore consumers each quarter (latest survey period was from 22 May to 13 June 2025), from aged 18 to 55+, commissioned by AIA Singapore.

Holistic wellness – key highlights