As healthcare evolves, the focus is increasingly on healthspan—living healthier, not just longer. This aligns closely with AIA's commitment to helping individuals live healthier, longer, and better lives through preventive healthcare, wellness education, and healthier lifestyle choices.
The need for preventive care has become increasingly relevant in Singapore. Research published in the National Library of Medicine found that 23% of adults experienced neck pain within a six-month period1, with many reporting lower quality of life and greater physical limitations. Beyond discomfort, musculoskeletal pain can affect movement, sleep, concentration, and social participation2. As more Singaporeans spend long hours at desks and on digital devices, posture-related neck and back pain has become increasingly common. Meanwhile, younger Singaporeans are also increasingly affected by musculoskeletal pain arising from sports injuries and strength training.
This shift has led more people turning to Traditional Chinese Medicine (TCM) for holistic, non-invasive ways to support their wellbeing. With its focus on balance and preventive health, TCM is increasingly seen as part of a wellness and healthy aging journey.
Leading this evolution is NovaHealth TCM, a Singapore-based network of TCM and sports-science clinics that blends traditional healing with AI and digital technology. By modernising TCM, NovaHealth TCM clinics are advancing longevity-focused healthcare through personalised services such as acupuncture and herbal therapy.