AIA Singapore launched its FIRST virtual race in October 2020 for AIA Vitality members, AIA customers as well as members of the public, to bring everyone together to #LiveWithVitality. AIA iRun for Vitality aimed to inspire and motivate individuals to get healthier and fitter together as a community to lead Healthier, Longer, Better Lives, especially during COVID-19. Close to 10,000 participants hit the streets to clock the miles in a two-week period.
Participants were able to enjoy exclusive partner deals such as offers from Boxgreen, Coached, Fitbit, and other amazing rewards such as free Finisher tees for the top 100 teams. To top it off, AIA Vitality members earned Vitality points as a reward for completing the individual categories and winning the team challenge.