AIA Singapore & WhiteCoat launch Think Well, the region's first insurer-backed digital mental health solution

22 February 2023 dot
The innovative insurer-digihealth initiative aims to increase access to mental health support systems and insurer support for mental wellness
Singapore, 22 February 2023 – AIA Singapore ("AIA), the leading life insurer in employee benefits, and WhiteCoat Holdings Pte. Ltd. ("WhiteCoat"), Southeast Asia's leading digital health company, have partnered to provide end-to-end digital mental healthcare solutions covering mental wellbeing through to mental health therapy, an initiative that aims to raise awareness about mental health issues and increase accessibility to mental wellness support.
A regional first, the Think Well programme ("Think Well") will be embedded within all of AIA's corporate outpatient plans, and leverage WhiteCoat's omnichannel platform and network of mental health professionals to provide complimentary, synchronous text-based mental health coaching services to the insurer's entire corporate outpatient base. Users can complete a mental health self-assessment and make a same-day appointment to speak via text with dedicated and qualified mental health professionals comprising psychologists and counsellors in real-time. Thereafter, follow-up care ranging from text, video or in-person consultations can be recommended to users on a personalised case-by-case basis.
In addition to providing text-based, video, and in-person consultations, WhiteCoat will provide guided support through a dynamic and personalised content library of curated mental wellness articles as well as videos, offering comprehensive resources to motivate members to stay mentally fit.
The AIA-WhiteCoat initiative comes amid rising awareness of mental wellness issues and the need to provide a supportive corporate environment for mental well-being through increased mental health insurance coverage.
In the National Population Health Survey published by the Ministry of Health (MOH) last year, 13.4 per cent of those surveyed had poor mental health, an increase from 12.5 per cent in 2017. Younger adults aged between 18 and 29 had the highest proportion of poor mental health at 21.5 per cent.
Said Alvin Fu, Chief Corporate Solutions Officer of AIA Singapore, "Mental health is a continuum. Our mental health may oscillate between healthy, to anxious, to hopelessness at various times in our lives. By providing Think Well, we aim to support our Singapore workforce through their mental well-being journey to help them to live Healthier, Longer, Better lives."
Said Bryan Koh, Founder & CEO of WhiteCoat, "Employers have started acknowledging the importance of providing mental health support to create a sustainable and healthy workplace. By developing the first insurer-backed, synchronous text-based mental wellness service through our platform, we want to positively impact workplace mental health through enhanced accessibility, convenience and privacy. Think Well is a key component of the WhiteCoat regional health passport, where we build on our vision to serve as the first and single touchpoint for all our users' health and wellness needs across the region."
Think Well is the latest initiative launched under the AIA-WhiteCoat partnership that started in 2019 to co-create the market's first primary care telehealth service with straight-through insurance claims processing. Since then, the partnership has expanded to provide users with omnichannel access to specialist care, mental healthcare and home-based care through text, video and in-person consultations.
How Think Well Works
How Think Well Works: Users can book an appointment, complete a mental health self-assessment, and speak via text to a qualified mental health professional in real time.
Media Contacts

AIA Singapore
Dawn Teo Principal, Brand and Corporate Communications Email:
WhiteCoat Holdings Pte. Ltd.
Felda Chay Director, Corporate Communications WhiteCoat Holdings Pte. Ltd. Tel: +65 98206643
Email: felda.chay

About AIA
AIA Group Limited and its subsidiaries (collectively "AIA" or the "Group") comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR1, Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR2, and a 49 per cent joint venture in India.
The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$340 billion as of 31 December 2021.
AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 39 million individual policies and over 16 million participating members of group insurance schemes.
AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code "1299" with American Depositary Receipts (Level 1) traded on the over-the-counter market (ticker symbol: "AAGIY").
About WhiteCoat Holdings Pte. Ltd.
WhiteCoat is a Singapore-headquartered digital healthcare company that aims to serve as the first and single healthcare regional passport and touchpoint for all healthcare needs across Southeast Asia.
Since launching in 2018, WhiteCoat's digital platform powers a wide range of healthcare services to include tele- and in-person consultations, as well as medication fulfillment and diagnostic testing, across primary, specialist and allied care.
WhiteCoat has formed strategic partnerships with the region's leading insurers, corporates and healthcare providers, to provide accessible and affordable high-quality medical care to its users.
WhiteCoat currently has offices in Singapore, Malaysia, Indonesia and Vietnam, serving a growing base of over 1.5 million users across the region.
For more information on WhiteCoat, please visit our website at
1 Hong Kong SAR refers to Hong Kong Special Administrative Region.
2 Macau SAR refers to Macau Special Administrative Region.