Singapore, 23 March 2017 – AIA Singapore today launched AIA Diabetes Care, a first-in-market critical illness plan tailored specifically to the needs of Type II diabetics and pre-diabetics, with a lunch event hosted at Plentyfull. The new product comes as the latest initiative in AIA Singapore's broader commitment to supporting government efforts, targeted at combating diabetes in Singapore, where the number of diabetics is estimated to grow to 1,000,000 by 2050.
Once diagnosed with diabetes, it is challenging for diabetics to purchase additional insurance cover as insurance applications are often rejected, or the insurance cover is often subject to exclusion, or an extra premium is loaded. To fill these protection gaps currently facing Type II diabetics and pre-diabetics, AIA Diabetes Care offers coverage for five key diabetes-related complications – blindness, kidney failure, stroke, heart attack, and coronary artery by-pass surgery – with guaranteed level premiums that remain unchanged throughout the whole policy. An optional cancer cover is also offered, providing additional protection for early or intermediate stage cancer and major cancer.
The launch event featured a panel discussion with insights from experts such as Dr Abel Soh, Endocrinologist at Mt Elizabeth Medical Centre, and Ms Irma Hadikusuma, Head of Product & Funds Development Implementation at AIA Singapore.
Ms Ho Lee Yen, Chief Marketing Officer of AIA Singapore, said, "Dealing with diabetes is a life-long challenge, and we want to help Singaporeans and their families as they fight their personal battles. We believe everyone deserves the coverage they need, especially after being diagnosed with a chronic illness. With AIA Diabetes Care, we hope to equip individuals with the tools to successfully manage their condition, and also give them the added peace of mind from knowing that they are adequately covered. Ultimately, our aim is to empower Singaporeans and their families to live longer, healthier, better lives."
Type 2 diabetes can be prevented or at least delayed with lifestyle intervention such as eating healthily, exercising more and losing weight, going for regular screenings, stop smoking and reducing alcohol in-take - A 1% drop in HbA1C levels lowers the risk of diabetes-related complications significantly – such as amputations by 43% and microvascular complications by 37% – This is why, AIA Diabetes Care features several AIA Vitality enhancements to motivate positive behavourial change, encouraging its members to take proactive steps to living healthier lifestyles. As added benefits, customers will enjoy up to 15% off future premiums, discounted health screening packages, and access to a healthy eating programme based on their Vitality Nutrition Assessment.
To further support the war on diabetes on a larger scale and make it easier for Singaporeans to make healthier food choices, AIA Singapore has partnered with HungryGoWhere to create the Brown Rice Guide – a directory of restaurants in Singapore which offer healthier meal options. The Diabetic Society of Singapore will also be the adopted charity for the upcoming AIA Charity Golf 2017 event, where funds raised will be used to further drive public awareness and promote education outreach on diabetes prevention.
Appendix I: Key Product Benefits
Easier access to protection
Getting coverage after a diagnosis is now easier with AIA Diabetes Care, with no need for medical examinations. Simply answer 5 simple questions for access to the coverage you need.
Guaranteed coverage for 5 key diabetes-related conditions
Should a critical illness strike, AIA Diabetes Care creates a financial safety net for you so you can focus on recovery. You'll receive your full coverage amount, or 110% of the total premiums paid, whichever is higher, if diagnosed with any of the five diabetes-related critical illnesses covered: