Singapore, 29 March 2016 – AIA Singapore today launched AIA Wealth Pro Advantage, the market's first innovative 2-in-1 Savest™ plan which is a brand new way for individuals to start managing their wealth by saving and investing at the same time. Savest™ is a fresh concept trademarked by AIA Singapore, which adopts a balanced financial planning approach by offering the stability of long-term savings with the growth potential of investments to allow individuals to reap the best of both worlds.
Ms Ho Lee Yen, Chief Marketing Officer of AIA Singapore said, "As AIA Singapore celebrates our 85th birthday this year, customers continue to be at the heart of everything we do. Through deep customer insights from our recent survey, we found that customers want a wealth management solution that meets these 4 needs – A plan that allows them to enjoy higher returns, provides some form of guaranteed savings, receive professional investment guidance and provides the flexibility to withdraw cash should they need it."
"AIA Singapore developed the Savest™ concept based on the understanding that consumers today are seeking the best of both worlds - an effective wealth management solution that allows customers to save and invest to build their wealth for the long term. We are excited to launch the AIA Wealth Pro Advantage plan to address their multiple concerns," she added.