Singapore, 29 March 2016 – AIA Singapore today launched AIA Wealth Pro Advantage, the market's first innovative 2-in-1 Savest™ plan which is a brand new way for individuals to start managing their wealth by saving and investing at the same time. Savest™ is a fresh concept trademarked by AIA Singapore, which adopts a balanced financial planning approach by offering the stability of long-term savings with the growth potential of investments to allow individuals to reap the best of both worlds.

 

Ms Ho Lee Yen, Chief Marketing Officer of AIA Singapore said, "As AIA Singapore celebrates our 85th birthday this year, customers continue to be at the heart of everything we do. Through deep customer insights from our recent survey, we found that customers want a wealth management solution that meets these 4 needs – A plan that allows them to enjoy higher returns, provides some form of guaranteed savings, receive professional investment guidance and provides the flexibility to withdraw cash should they need it."

 

"AIA Singapore developed the Savest™ concept based on the understanding that consumers today are seeking the best of both worlds - an effective wealth management solution that allows customers to save and invest to build their wealth for the long term. We are excited to launch the AIA Wealth Pro Advantage plan to address their multiple concerns," she added.

 

The market's first innovative 2-in-1 Savest™ plan - the AIA Wealth Pro Advantage (WPA) which consists of the WPA Growth (Savings portion) and the WPA Enhancer (Investing portion): 

 

 

 

When it comes to planning for the future, most individuals often end up taking the conventional savings route which may be safer but provides insufficient potential growth returns that can be achieved with a well-managed investment.

 

On average, Singaporeans aged 25 – 45 years old, allocate 37% of their monthly income on savings, and only 25% on investments, according to findings of the 'AIA  – Your  Wealth  Matters: Uncovering Singaporeans' financial challenges and priorities' study conducted earlier this year.

 

In addition, the study found that the key factors deterring Singaporeans from investing are that there is too much risk involved (48%), investing is too complicated to understand (33%), and that they simply do not have time to review and rebalance their portfolio regularly (27%).

 

They also acknowledged that they would be motivated to invest if they had some form of guaranteed returns (62%), ease of investment choices (46%) and are given assurance that they would not lose their investment capital (45%). 

 

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AIA Group Limited and its subsidiaries (collectively "AIA" or the "Group") comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets in Asia-Pacific – wholly-owned branches and subsidiaries in Hong Kong, Thailand, Singapore, Malaysia, China, Korea, the Philippines, Australia, Indonesia, Taiwan, Vietnam, New Zealand, Macau, Brunei, a 97 per cent subsidiary in Sri Lanka, a 26 per cent joint venture in India and a representative office in Myanmar and Cambodia.

 

The business that is now AIA was first established in Shanghai almost a century ago. It is a market leader in the Asia-Pacific region (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$168 billion as of 30 November 2015.

 

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia-Pacific, AIA serves the holders of more than 29 million individual policies and over 16 million participating members of group insurance schemes.

 

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code "1299" with American Depositary Receipts (Level 1) traded on the over-the-counter market (ticker symbol: "AAGIY").

 

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