Having served generations of Singaporeans for close to 90 years since 1931, we understand what matters to them most – good health and being financially prepared for every stage in life.
Placing our customers at the heart of everything we do, we want to make a positive impact in their lives as a trusted partner. As their needs and demands evolve, we continuously transform ourselves to adapt to meet these needs. We care about our customers, and to support them throughout their lives, we help them plan ahead to ensure that they are protected financially, while empowering them to lead an active and healthy life so that they can celebrate more moments of joy with their family.
It is this commitment that led to our brand promise of enabling Healthier, Longer, Better Lives, propelling us to launch innovative solutions that truly supports their physical and financial wellbeing.
This promise also drives our team of staff and financial services consultants/ insurance representatives to deliver our best every day in our attempt to put our customers first, so that we can be Singapore’s pre-eminent life insurer, recognised for our personalised service and best practices.
As we continue to innovate to meet our customers’ long term needs, we look forward to being an integral part of their life journey, enabling them to live healthier, live longer, live better!