Singapore, 31 August 2017 – AIA Singapore launches AIA Financial Advisers (AIA FA) as part of the insurer's move to strengthen its distribution network. This initiative also underscores AIA Singapore’s commitment to provide customers with more choices and greater accessibility for quality and professional face-to-face financial advice.
A wholly-owned subsidiary of AIA Singapore, AIA FA is a financial advisory firm that complements AIA Singapore’s market-leading tied Agency distribution channel.
“Our customers are at the heart of everything we do at AIA. In today’s digital age, customers are more financially savvy and expect more access to professional financial advice. The new AIA FA is well-positioned to empower individuals with personalised and quality financial advice. By strengthening our distribution network, with AIA Singapore’s market-leading tied Agency Force and the new AIA FA, we look forward to playing an even more active role to meet our customers’ evolving needs as we help Singaporeans live life confidently,” said Mr Patrick Teow, Chief Executive Officer, AIA Singapore.
AIA FA will be led by Mr Tan Chuan How, a 19-year veteran who has played a key role in growing and developing AIA Singapore’s tied Agency distribution channel. He has held several key roles at AIA Singapore including being Head of Recruitment, Head of Investment-Linked Policies Business and most recently Senior Director of Agencies at AIA Singapore, where he was responsible for driving the Agency force to sales excellence.
Mr Tan Chuan How, Chief Executive Officer, AIA Financial Advisers, said, “I am excited to be part of this journey as we forge a new path to provide customers with more platforms for comprehensive financial advice. AIA FA is focused on providing quality financial advice, high standard of professionalism and service excellence. I am confident that together with our trusted AIA Financial Advisers Representatives (AIA FA Reps), we can help more Singaporeans live longer, healthier, better lives.”
AIA FA Reps will undergo a comprehensive selection process to ensure that in addition to possessing the relevant knowledge and experience, they also place high values on putting customers’ interest at the forefront of what they do.
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